| Primary strength |
Best overall: clean builds + focused ecosystem |
Deepest ecosystem and RGB/software integration |
Huge variety in cases and cooling across budgets |
| Product focus |
Cases, AIOs, fans, PSUs, accessories, prebuilt PCs |
Cases, coolers, PSUs, RAM, storage, peripherals, prebuilt PCs |
Cases, coolers, PSUs, peripherals, accessories |
| PC cases |
Minimalist glass designs, strong cable management, easy building |
RGB-heavy, feature-rich cases at multiple sizes and price tiers |
Very broad range from budget to showcase, including airflow-focused designs |
| Cooling options |
AIO coolers with clean aesthetics and CAM integration |
High-end AIOs and air coolers with iCUE control |
Well-known air coolers and AIOs with good performance/value |
| RGB & software |
NZXT CAM: monitoring, RGB, fan control in one app |
Corsair iCUE: powerful lighting & peripheral control, very feature-rich |
Mix of software and hardware controllers; less unified overall |
| Peripherals & extras |
Focus on core components and select accessories |
Extensive line of keyboards, mice, headsets, and Elgato streaming gear |
Range of accessories, some gaming peripherals and furniture |
| Price & positioning |
Mid-range pricing with a focus on design and simplicity |
Often premium pricing, especially for RGB-heavy gear |
Strong coverage of budget and mid-range segments |
| Beginner friendliness |
Very beginner-friendly cases and clear documentation |
Good documentation; ecosystem complexity can overwhelm new builders |
Good overall; many options can make choosing harder |
| Warranty & support |
Component-dependent warranties with online support and documentation |
Strong regional support; warranties vary by product line |
Standard industry warranties; support depends on region/product |
| Best for |
Builders who want the cleanest-looking PCs with a cohesive feel |
Users who want one ecosystem for RGB, peripherals, and components |
Value seekers and tinkerers who like lots of case/cooler choices |